As a Search Engine Specialist, we do all aspects of digital marketing and data analysis works. Also understanding human psychology depends on product or service and niche market. We also care about web development and design matrics suggested by Google.
Your company website may look world class, but there is no customer attrakting content, no visitors are converting to customer, as well as Google wouldnt like your website and not ranked on Search Engine Result Page (SERP). And it could be negetive impact on your business.
" As a Search Engine Specialist when we analyze a website, first we try to understand company's goal and who are the target customers. Then we make a Marketing Strategy to increase audience and improve page ranking on SERP. "
We are an experienced and hardworking team who Specialist on Search Engine. Top Services are:
Doing Search Engine Optimization, we focus on several things:
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First: It's a must to know to us about your business, business goal, target audience, business area, competitors, eCommerce or not, etc. These things are very important to make a successful Digital Marketing strategy to apply.
Second: Then important is Keyword Research. How are your competitors doing, which keywords do they apply, how much is their Social Media coverage, etc. And analyzing all factors has to make a list of Keywords for your business.
Third: If your website is full of content then needs some modifications and creates external links depending on selected keywords, mainly on Titles. It's called SEO optimization. Includes, Website speed optimization, and technical optimization (Image compression, ALT tag, etc).
Fourth: Have to list your website on as many listing sites, and create pages on all popular social media, most important Google My Business, and Facebook.
Fifth: Google very much likes regular updates and new content. So you must have a Blog to post related content if you want to improve your ranking quicker. Email blast is also effective for lead generation.
Sixth: To get more visitors and increase brand awareness we use google paid marketing like Search ads, Display ads, Video Ads, etc.
Seventh: Finally, to track conversion rate, retargeting, and website visitor behavior we use Google Analytics 4 and Google Tag Manager, and for data visualization and reporting we use Google Data Studio and other tools to analyze more and make a new marketing strategy. I think these tools you can use when your website will go to the next level.
Reporting & Analytics
Search Engine Optimization
Start working with IdeonovoIT that can provide everything you need to generate Awareness, Drive Traffic, Conversion and Reports.