Data Visualization and Reporting are really important when you want to see visual reports of digital marketing efforts that you put on your website through organic and paid marketing. And based on that report creates a next-level marketing strategy.
Reporting and analytics will tell you which keywords or content perform well, which pages generate the most impressions, which buttons get the most clicks, average click-through rate (CTR), conversion rate, visitor location, average website page position, bounce rate, users leave after adding to Cart, and more.
So, track your website's behavior and where you need to improve more.
We are the experts at Google Data Studio who present digital marketing metrics in visual reports that are easy to understand.
When you know all the metrics, it's easy to decide what you need to do better as your business goals.
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First: It's a must to know to us about your business, business goal, target audience, business area, competitors, eCommerce or not, etc. These things are very important to make a successful Digital Marketing strategy to apply.
Second: Then important is Keyword Research. How are your competitors doing, which keywords do they apply, how much is their Social Media coverage, etc. And analyzing all factors has to make a list of Keywords for your business.
Third: If your website is full of content then needs some modifications and creates external links depending on selected keywords, mainly on Titles. It's called SEO optimization. Includes, Website speed optimization, and technical optimization (Image compression, ALT tag, etc).
Fourth: Have to list your website on as many listing sites, and create pages on all popular social media, most important Google My Business, and Facebook.
Fifth: Google very much likes regular updates and new content. So you must have a Blog to post related content if you want to improve your ranking quicker. Email blast is also effective for lead generation.
Sixth: To get more visitors and increase brand awareness we use google paid marketing like Search ads, Display ads, Video Ads, etc.
Seventh: Finally, to track conversion rate, retargeting, and website visitor behavior we use Google Analytics 4 and Google Tag Manager, and for data visualization and reporting we use Google Data Studio and other tools to analyze more and make a new marketing strategy. I think these tools you can use when your website will go to the next level.
Reporting & Analytics
Search Engine Optimization
Start working with IdeonovoIT that can provide everything you need to generate Awareness, Drive Traffic, Conversion and Reports.