When we think about digital marketing we have a goal. For example, we want to increase brand awareness or more visitors or more sales. Again, we are marketing successfully but our orders are not increasing. Then we have to focus on increasing conversions.
" We define marketing goals based on the type and needs of the business. We also set marketing goals by analyzing prior marketing data. We focus on website form pop-ups, email subscriptions, social media engagement, various promotions and coupons, free offers, etc. "
We are an experienced and hardworking team who do this job perfectly.
To increase the conversion rate, we take steps by analyzing some more data, such as how many add to cart, how many account registrations are being done, whether the registration process is easy, why checkout is not happening, whether newsletter subscription is happening, etc.
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First: It's a must to know to us about your business, business goal, target audience, business area, competitors, eCommerce or not, etc. These things are very important to make a successful Digital Marketing strategy to apply.
Second: Then important is Keyword Research. How are your competitors doing, which keywords do they apply, how much is their Social Media coverage, etc. And analyzing all factors has to make a list of Keywords for your business.
Third: If your website is full of content then needs some modifications and creates external links depending on selected keywords, mainly on Titles. It's called SEO optimization. Includes, Website speed optimization, and technical optimization (Image compression, ALT tag, etc).
Fourth: Have to list your website on as many listing sites, and create pages on all popular social media, most important Google My Business, and Facebook.
Fifth: Google very much likes regular updates and new content. So you must have a Blog to post related content if you want to improve your ranking quicker. Email blast is also effective for lead generation.
Sixth: To get more visitors and increase brand awareness we use google paid marketing like Search ads, Display ads, Video Ads, etc.
Seventh: Finally, to track conversion rate, retargeting, and website visitor behavior we use Google Analytics 4 and Google Tag Manager, and for data visualization and reporting we use Google Data Studio and other tools to analyze more and make a new marketing strategy. I think these tools you can use when your website will go to the next level.
Reporting & Analytics
Search Engine Optimization
Start working with IdeonovoIT that can provide everything you need to generate Awareness, Drive Traffic, Conversion and Reports.